The 2025 NAHB International Builders’ Show (IBS) is one of the most impactful events in the construction industry, bringing together over 110,000 professionals from across the globe. This year it was held from February 25-27, 2025, at the Las Vegas Convention Center, the event is a hub for industry innovation, networking, and cutting-edge solutions designed to elevate businesses in the residential construction sector. Among the esteemed speakers at IBS 2025, Karine Woodman, Founder and CEO of 24hr Bookkeeper, proudly represented both 24hr Bookkeeper and Intuit.

Karine’s session, titled “Practical Strategies for Increased Project Profitability,” took place on Wednesday, February 26, at 11:15 AM in Room W212. Attendees had the opportunity to gain actionable insights into financial strategies that drive profitability in construction projects. Following the session, a small group demo and lunch at 12:15 PM provided further opportunities for in-depth discussions and hands-on learning.

Why the International Builders’ Show (IBS) Matters for the Construction Industry
The NAHB International Builders’ Show is the premier event for industry professionals looking to stay ahead in a rapidly evolving landscape. With over 2,300 exhibitors showcasing the latest tools, technology, and solutions, attendees gain access to:
- Expert-led education sessions
- Live product demonstrations
- Networking opportunities with top industry leaders
- Insights into emerging trends and challenges facing the construction sector
For financial professionals like Karine Woodman, IBS is the perfect platform to highlight the importance of accurate financial management and streamlined bookkeeping in construction. With the growing complexity of project finances, businesses must adopt technology-driven solutions—and that’s where Intuit and 24hr Bookkeeper step in to bridge the gap.

A Look at Karine’s Impact
Karine has been a leader in financial solutions tailored for the construction industry, and her expertise in QuickBooks Online makes her a key resource for contractors aiming to maximize profitability. Her presence at IBS 2025 reaffirmed her commitment to empowering construction businesses with real-time financial insights and efficient workflows.

During her session, Karine shared crucial strategies that contractors and construction business owners can implement immediately to improve project financials. From cash flow management to cost tracking and budget forecasting, she provided attendees with practical takeaways designed to enhance project efficiency and financial clarity.
Beyond her presentation, Karine engaged with industry professionals in discussions about the integration of accounting technology with construction management platforms. These conversations underscored the necessity of automating bookkeeping and financial tracking to reduce errors, increase profitability, and allow business owners to focus on scaling their operations rather than being bogged down by financial paperwork.

The Role of Technology in Construction Financial Management
In today’s fast-paced construction environment, having access to real-time financial data is crucial for making informed business decisions. That’s why 24hr Bookkeeper, in partnership with Intuit, emphasizes the importance of using QuickBooks Online and Intuit Enterprise Suite to create a seamless, automated financial ecosystem for contractors.
With these tools, construction businesses can:
- Track expenses in real-time to prevent budget overruns
- Improve job costing accuracy to maximize profitability
- Streamline invoicing and payment processing for faster cash flow
- Generate financial reports instantly for better decision-making
- Automate payroll and tax compliance to stay ahead of regulatory requirements

The Future of Construction Finance with 24hr Bookkeeper
As the construction industry continues to evolve, the need for integrated financial solutions will only grow. 24hr Bookkeeper remains at the forefront of this transformation, ensuring that contractors and construction business owners have the tools, insights, and support they need to thrive.
If you missed Karine’s session at IBS 2025, don’t worry—24hr Bookkeeper is here to help. Whether you’re looking for financial clarity, seamless bookkeeping, or integration with industry-leading platforms like QuickBooks Online, our team is ready to assist.

Ready to take control of your construction financials? Contact 24hr Bookkeeper today!

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